Market research and listening to customers' needs are of crucial importance in prepaid. Many things have changed. One of them is to value people more freedom from the obligation of contracts, and the second is the way in which changesthat new generations communicate 18-34 each. Statistics 2007-2009 period show that about 10% less, but send and receive more massages for up to 150%. Not to mention the use of data, which has grown over 1,800%. For this reason, the new prepaid plans from Sprint Nextel Corp. for the data focused on the youth market have been designed.
